Reach more potential customers with AdWords
You create your ads
You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you.

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every dollar of your budget goes towards bringing new prospects to you.

Concerned about costs?
Don't worry - AdWords puts you in complete control of your spending.

Set your budget, there's no minimum spending requirement - the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid guesswork
We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)

Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency

Target your ads locally
Set your ads to appear only to people searching in a particular city, region or country. Now it's easy to target online customers within 20 miles of your front door or across the world.
Show your address with your ads
Help potential customers find you by showing a business address or phone number with your AdWords text ads. You can show your location to people searching for local information on Google.com and on Google Maps.


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